The STRANDS team specializes in grassroots programs that identify a brand’s true identity, which is then translated to consumers through memorable experiences and events. Grassroots programs are not dictated from the top down, but from the bottom up, where experiential marketing campaigns tap into a preexisting goodwill between brands and the marketplace. Effective grassroots programs harness the energy and enthusiasm of brand ambassadors and channels that power into strategies that expand the consumer base.
Word of mouth, after all, remains the most trusted and powerful form of advertising. There is nothing more authentic than the recommendation of a trusted friend. Recommendations often determine the model of car we drive, the brand of tea we drink, and even the person we end up marrying.